Bali Barret, the artistic director of the women’s product universe at Hermès, will leave the company this fall, in October.
Barret, a highly influential member of the greater Hermès collective team, resigns from the luxury brand and Pierre-Alexis Dumas, general creative director at Hermès, confirms this to WWD. However, the reason for her departure is not yet stated.
“It has been a privilege and a great pleasure to have worked with Bali all these years,” Dumas told WWD. “Bali enlivened design, with a demand for beauty, daring, fantasy and contemporary. She passionately inspired the fashion house and brought out the talents of creative directors, designers and craftsmen. ”
After graduating from Paris fashion school ESMOD, Bali Barret established her label and started working for Hermès since 2003. Three years later, she became the creative director of the women’s silk department, where she led the creation of Hermès’ iconic silk scarves. Last year, the brand’s silk department recorded total annual revenues of 6.88 billion euros, with 12 percent annual growth. “At the beginning it was something of an electro-choc but, in this house of great fantasy so attached to creativity, nothing is impossible. A great liberty reigns there,” she told French Elle in a portrait A Day with Bali Barret. In 2009, she was responsible for all women’s departments, including leather, ready-to-wear, shoes, jewelry, and beauty products. In this position, she collaborated with Nadège Vanhee-Cybulski to develop ready-to-wear collections.
“My role is to share, collaborate and reflect with the artistic directors of each métier; to listen to their desires; their proposals; and to push them a times into even more radial directions. To make treasures emerge from each department,” Barret told Elle at the time. Bali Barret says that her working experience at Hermès was an “enormous pleasure, and enriching at all times,” according to WWD. “Axel Dumas (CEO at Hermès) And Pierre-Alexis Dumas have always given me great creative freedom and I thank them for the trust they have placed in me.” Her next step in luxury can not be immediately known but will be closely followed.
By Maria Peftouloglou