Ermenegildo Zegna sells Agnona, bids farewell to Simon Holloway

The Italian manufacturer and retailer of luxury menswear has sold Agnona, its women’s ready-to-wear brand specialised in knitwear. Agnona was founded in 1953 and has been controlled by the Zegnas since 1999.

However, the transaction ensures continuity for the women’s fashion brand. The ErmenegildoZegna board has approved the sale of the majority of Agnona Srl to the Aimone family, anotherbranch of the Zegna family.
Ermenegildo Zegna Holditalia sold 70% of the label to Roberto and Stefano Aimone, who are thehusband and son, respectively, of Laura Zegna, who will represent the third generation of thefamily to lead the company. This is a return to the brand for Roberto Aimone, who was chiefexecutive officer of Agnona years ago.
The deal, which represents a new path for the brand’s future development, guarantees thecontinuity of its operations, as Agnona is staying in the family, said the Piedmontese group in arelease published at the start of August.
The brand’s current CEO Alessandra Carra, who joined six years ago, will support the Aimonefamily until Stefano also assumes the role of CEO," explained Ermenegildo Zegna.Carra hailed from Emilio Pucci and prior to that, she was ceo of Polo Ralph Lauren Italy andcountries under license. Previously, she was vice president of marketing, sales and distributionworldwide at Valentino and held positions at Levi Strauss Group and Trussardi.
Simon Holloway, the Anglo-American designer, who has held the role of creative director at thebrand since 2015, is leaving the company to focus on new professional challenges. The Britishdesigner had joined the company from Hogan after a two-year agreement. Before Hogan,Holloway worked for Jimmy Choo, Narciso Rodriguez, Ralph Lauren, Michael Kors and RichardTyler. His first collection for Agnona bowed for fall 2016, succeeding Stefano Pilati. Hollowaydeveloped the Agnona collections by leveraging the brand’s tradition of luxurious fabrics andrefined elegance.


By Natalie Reppas