You can always count on Louis Vuitton to create campaigns that are not just note-worthy, but also innovative. Their advertising strategy has been commendable as of late, presenting an image and advocating for a lifestyle that is able to keep up with the ever-evolving facets of the world.
With designer Nicolas Ghesquière at the helm, the brand has been showcasing their collections in avant-garde campaigns such as the Pre-Fall collection of 2020 that paid homage to the sci-fi and horror culture of the 70s, and which included actress and transgender advocate Angelica Ross as one of the faces.
Now, the Croisière 2021 collection by Nicolas Ghesquière gives us the ‘Game On’ design which incorporates the symbols from a deck of cards with the iconic LV monogram. The primary ambassador of the campaign is French actress Léa Seydoux, and the most popular items of the brand are given an upgrade with this new pattern.
Their classic bags such as the Dauphine, Capucines and Petite Malle are given a creative and playful feel, with the tetrad of card symbols – clubs, spades, diamonds, and hearts – featured in bold colors of bright blue and poppy red.
A notable new must-have might just be their new Monogram Heart bag, called the Coeur, which aptly enough comes in the shape of a heart. If you are looking for items that can play off of your own style and help you raise your fashion game, go ahead and start perusing the Louis Vuitton website. Their Game On collection is available worldwide now.
By Sophie Jocson