H&M has announced their collaboration with Lebanese designer and brand Sandra Mansour.Due to the devastating events in Beirut, H&M postponed the collection release and will donate $ 100,000 to support the Lebanese Red Cross in their endeavour to help the country emerge from the tragedy.
H&M said the collection draws inspiration from elements of nature and female artists such as Toyen, Dorothea Tanning, Lena Leclercq, and Bibi Zoghé.
As H&M states on their website: “The result is a feminine and strong range of dresses, blouses and skirts, a tailored blazer, and a printed T-shirt and hoodie. Fit-and-flare shapes and ruffled hems are mixed with volume and statement details in an earthy colour palette of mushroom greys, ivory and black. Mansour names each of her collections, and the Sandra Mansour x H&M collaboration is entitled “Fleur du Soleil” after becoming fascinated with the way a sunflower follows the sun from day into night. Dot, floral and sunflower motifs enrich sheer, delicate fabrics and emphasise the craftsmanship, while the feminine silhouettes exude power and urban edge.”
The Sandra Mansour x H&M collection was launched in stores and online on 27 August.
Maria Östblom, head of design womenswear at H&M, said: “The first things you notice about Sandra Mansour’s designs are their dreamy qualities and sheer beauty, but then you get further drawn into the craftsmanship, the storytelling and the modern youthfulness. There’s also something empowering about the femininity. We’re proud to be collaborating with such a trailblazer and look forward to launching the collection worldwide!”Sandra Mansour said: “The inspiration for the H&M collaboration was nature and natural elements. Especially the sunflower, which represents the cycle of life, and its dependency on sun and light. Poetry and painters inspired the selection of fabric – the dark laces, jacquards, and embroidered organza. With the Fleur du Soleil collection, I want to talk to women around the world by sending a message of hope, something we really need right now.”
The Lebanese designer announced the news on her Instagram page, describing the launch as “emotional”. “This is a project like no other for me,” she wrote. “One filled with so much heart and dedication.”
By Maria Peftouloglou