Michael Kors is the latest brand to announce that it will no longer be following the traditional fashion calendar as he announced on the 15th June that he will not present at New York Fashion Week in September.
Michael Kors has also one of the many luxury brands to have been impacted by shutdowns related to COVID-19. The brand experienced loss due to unsold merchandise as well as delayed production and delivery service. Kors will now present and produce two collections per year, one for spring/summer and one for fall/winter.
“I have for a long time thought that the fashion calendar needs to change” Michael Kors explained in a public statement following the announcement. He continued: “It’s exciting for me to see the open dialogue within the fashion community about the calendar – from Giorgio Armani to Dries Van Noten to Gucci to YSL to major retailers around the globe – about ways in which we can slow down the process and improve the way we work. We’ve all had time to reflect and analyse things, and I think many agree that it’s time for a new approach for a new era.”
The luxury fashion brand is the latest of a line of designers who are reconsidering the fashion calendar. Saint Laurent announced its departure from Paris Fashion Week calendar in favour of adopting its own approach, while Gucci also announced it will be reconsidering the old system, cutting down to two shows instead of five per year. These announcements follow an open letter signed by a host of influential designers, retail executives and CEOs from across the globe proposing a plan for transforming the fashion industry post pandemic. This outlined plan involves switching the seasonal calendar around and cutting back on markdowns.
“It is imperative that we give the consumer time to absorb the fall deliveries, which will just be arriving in September, and not confuse them with an overabundance of additional ideas, new seasons, products and images” says Kors.
Now, the collection will be sold to retailers before revealing it to the public and to press. This will allow supply chains and factories to have the appropriate time to produce and ship the items. Kors added: “I feel that these changes are long overdue and will be a huge win-win, most importantly for the consumer.”
By Natalie Reppas