Selfridges, John Lewis go greener

Retail giants are facing a change in customers’ behaviour during thepandemic.

Thus, Selfridges is now repairing and reselling items, suchas handbags, as part of “Project Earth” and John Lewis will tryrenting a range of furniture with prices starting from £17 a month.


Selfridges is announcing that it is looking into repairing and resellingproducts as part of plans to radically improve its sustainability.Selfridges said its proposals are part of the “Project Earth”sustainability initiative. It will experiment for eight weeks in stores andonline, working with 300 brand partners.
Global managing director of Selfridges Group, Anne Pitcher, said thatthis year consumption habits have been “broken by the pandemic”,with customers taking greater consideration of the environmentalimpact of their shopping choices and stated that “Supporting change inthe way people shop is essential to building a more sustainablebusiness.”, as Selfridges is also committing to using materials fromcertified, sustainable sources by 2025.


John Lewis is offering the option to rent furniture as the result of apartnership with the world’s largest product rental marketplace, FatLlama.


Shoppers can choose from 50 items with prices starting at £17 amonth for a desk or chair rented for 12 months and rising for largergoods on shorter contracts. Customers will be able to rent John Lewisfurniture, including desks, chairs, dining tables, and sofas, for three,six or twelve months, and have the option to buy them at any timewith payments already made deducted from the purchase price.


Johnathan Marsh, director of home at John Lewis, said that rentingfurniture offers customers “the flexibility to enjoy living with a bold,trend-led piece of furniture that they may not want forever”, with “thepeace of mind that they are making more sustainable choices”.Fat Llama’s co-founder and chief executive Chaz Englander said: “Aswe have seen in the US, renting furniture instead of owning it isbecoming the new normal for millennials, a generation moving houseevery 12 months.
“With this being our first step into furniture rental, it was important forus to find a partner that could supply high-quality furniture at scale.John Lewis could not have been a better fit.”


By Maria Peftouloglou