The budget beauty brands you need to know about

With many of us spending a considerable amount of our income on beauty products (guilty), the overall cost of our complexions is often shocking. From hard-working skincare formulas that promise to transform our skin to costly make-up products that claim to be game-changing, the price of our beauty routines can easily reach three (or even four!) figures.
There is, however, light at the end of the tunnel: you can achieve stellar results without breaking the bank. With the abundance of beauty launches, there are now many brands that offer amazing products which are definitely worth more than their price tags. We did some digging to bring you five budget brands that work just as well as their premium rivals.

Skin Proud

Gracing our Instagram feeds with picture-perfect packaging, Skin Proud is a new kid on the skincare block that offers everything from active ingredient-packed serums to soothing balms. Cleverly formulated by skin expert Dr. Ewoma Ukeleghe, the brand’s effective line-up of products is bound to become a go-to for both skincare enthusiasts and those who are just starting to build their routines. The best part? Prices start at £12.95, with the most expensive product stretching up to £14.95. The range, exclusive to ASOS, is gaining more and more popularity due to its affordable efficacy.

The Ordinary

If you haven’t heard about The Ordinary’s hard-working yet affordable formulas, where have you been? Developed by expert chemists and biochemists, the products deliver amazing results, showcasing an innovative and effective approach to skincare. The brand’s Hyaluronic Acid 2% + B5 and Squalane Cleanser are only a couple of the big product hits that sell out in instantly every time they get restocked on e-tailers, whereas the sales for the AHA 30% + BHA 2% Peeling Solution increased by 426% after a viral TikTok trend promotiong #acnepositivity has put it in the spotlight. As for pricing, no product is more than £10, so you can understand our excitement.

Revolution Beauty

Revolution beauty is hailed by makeup fanatics for bringing forward all the next-gen formulas at an oh-so-affordable price. From eyeshadow palettes featuring every shade under the sun to blinding highlighters and do-it-all foundations, the brand is certainly not lacking in any department. A simple scroll through the website will take you through skincare, tools, cosmetics and even hair products, all priced reasonably and promising amazing results. This is the standing proof that beauty doesn’t have to break the bank!

The Inkey List

The brand has taken the skincare world by storm, one hyaluronic acid molecule at a time. With the most expensive products priced at a reasonable £14.99, The Inkey List champions all of the industry’s hero ingredients, from retinol to salicylic acid. Hailed by beauty journalists and influencers, the simple yet effective formulas allow us to customise our routines with fuss-free products that do just as they say. Developed by top scientists, the ingredient lists are kept short for a skincare strip back.
Beauty Pie

A members-only club with products adored by beauty experts, Beauty Pie is a subscription service that allows you to get high-performance products at a straight-from-the-supplier price. This basically means you have access to amazing formulas at their production cost, which results in next-to-nothing prices for some of the world’s most expensive products. ‘Having a membership to BEAUTY PIE is like having a backstage access pass to the world’s best cosmetics, skincare and fragrance labs’ is how the website explains it, and we couldn’t agree more. Founded by industry expert Marcia Galore, the hailed subscription service has definitely changed the game when it comes to product accessibility.

By Maria Bita