H&M announced a new streetwear collaboration with iconicstreetwear brand Kangol and BRIT Award winner Mabel.
The collection is a 31 piece streetwear drop inspired by Mabel’s styleand personality, featuring the iconic bucket hat as well as bothclassic and new Kangol pieces, including two co-designed by Mabel.It features a complete wardrobe of pieces perfect for autumn, fromhooded jackets and long puffers to slouchy cardigans and cosysweaters
Emily Björkeheim, H&M’s head of design Divided, said in astatement: “Kangol x H&M feat Mabel is a dream collaboration for usat H&;M, uniting an iconic streetwear brand with one of the mostauthentic and genuine young music artists around.
“It’s about that 90s streetwear attitude updated for today, a style thatMabel has made her own. There are so many hits, from the famousbucket hat to the slim midi dress and autumn’s hero piece, the pufferjacket.”
Kangol is a 90’s English streetwear brand known for its kangaroologo and its bucket hat. “Kangol is excited to work with H&M andMabel on this collaboration. The collection perfectly captures theessence of Kangol today, full of fresh updates on streetwear style”says Hamish Morjaria, who is Headd of Brand Partnerships andLicensing at Kangol.
Mabel is one of the most in-demand stars in the world right now, withover half a billion streams of her tracks like Don’t Call Me Up, MadLove, and Boyfriend. She won the award for the best British femalesolo artist in 2020. I am so excited about this collaboration withKangol and H&M! Streetwear is in my blood and Kangol is such alegendary brand. It’s amazing to collaborate with Kangol and H&M,and to share my creativity and my style with a new generation”;Mabel said in a press release. Mabel and her crew also appear in the campaign images.The H&M x Kangol collection will be available in selected stores and at the H&M website from 17 September, with prices ranging from 4.99 pounds for a scrunchie to 39.99 pounds for a hooded puffer jacket.
By Maria Peftouloglou