Following the decisions taken by mutual agreement by those in charge of the fashion system, ofwhich we have previously talked about here, YSL says No also to the September show.
News from yesterday, the Parisian brand Saint Laurent, or Yves Saint Laurent, as you prefer, hasannounced that they will not participate in the Fashion Week scheduled for September.
“Aware of the circumstances of the moment and the current wave of radical changes, SaintLaurent has decided to take control of his rhythms and to change his schedule”,the fashion house said in an unexpected press release.
The Fédération de la Haute Couture et de la Mode (FHCM), the chief of the French fashion system had already talked about a season of co-ed fashion shows. Which means choosing to show the men collections, scheduled for next June, previously cancelled, together with the women fashion week in September.
The French Maison doesn’t approve this collective decision, and it adds:“Now more than ever, the brand has decided that it will control its rhythms, legitimizing the value of time and strengthening the bond with people on a global level, getting closer to them, to their spaces and their lives.”
Also, “Saint Laurent will regain possession of its calendar and launch itscollections following a plan conceived with an updated perspective, guided by creativity.”
These are the words that explain the feelings of a great brand that wants to take care of itsemployees, not following the diktats imposed by the fashion system. There is nothing to impose in times like these we are living; for this reason, Anthony Vaccarello will plan his program.
The fear that a domino effect is unleashed among French and non-French fashion houses is inevitable.It is not the first time that Saint Laurent has moved away from the Parisian catwalks, especially in the last few years with Vaccarello as chief. Many brands, before him, have made their calendar, showing the collections outside schedules. Like the Tunisian designer, Parisian, by adoption, Azzedine Alaïa, who, by choice, did not follow trends and calendars, but only her creative flair.
Will they all end up like this?Will everyone have a show whenever they want, and will there be an eternal fashion week? Maybe it will all become digital, as they announced for the male fashion week of June. The 2020 calendar is still long; there will be more twists?
By Pamela Romano